Quick Answer
Wire your job-management software (Jobber, HubSpot, Housecall Pro) to send an SMS review request within 1 hour of a job being marked complete, then send one reminder 3 to 5 days later. Respect quiet hours, use a direct Google review link, and log every send. That is the whole system.
Why Home-Service Businesses Have an Edge
Home-service jobs finish with a natural moment: the technician packs up, the customer signs off, the invoice goes out. That moment is the highest-intent window in the entire customer lifecycle. Everyone else (retail, e-commerce, restaurants) fights for attention days after the purchase.
The Four Pieces You Need
- A job-complete trigger. A CRM event that fires the moment a visit or job is closed.
- A phone number for the customer. Home-service CRMs already collect this; verify it is mobile.
- A short SMS with a direct Google review link. Under 160 characters, first name only, one link.
- A reminder step. Same message, softer opener, sent 3 to 5 days later.
Setting It Up in SoTrustworthy
- Connect Jobber or HubSpot from your Integrations page. SoTrustworthy uses read-only OAuth, so it will not change anything in your CRM.
- Enable the "closed job" trigger. SoTrustworthy watches for completed jobs on a 15-minute sync.
- Pick a campaign. Start with the default "SMS review request + 1 reminder" template.
- Set your sending hours (default 10 a.m. to 6 p.m. local time, weekdays).
- Activate. New completed jobs enroll automatically. Duplicates are blocked at the database level with an idempotency key.
What Great Home-Service Copy Looks Like
Hi {{first_name}}, this is Alex at Peak Plumbing. Thanks for having us out today. If you have 30 seconds, a quick Google review helps our small crew a ton: {{review_link}}
That is it. No emojis, no "please please please," no PDFs.
Reminder Copy
Hi {{first_name}}, just a quick nudge in case my last text got buried. Would love your feedback: {{review_link}}
What to Track
- Number of requests sent per week
- Response rate (clicks on the review link)
- New reviews per week
- Average rating trend
- Skips and their reasons (missing phone, opt-out, quiet hours)
SoTrustworthy shows all of this on the dashboard, including per-message delivery logs from Twilio.
Common Mistakes
- Sending too soon. A text while the tech is still onsite feels coerced.
- Sending outside quiet hours. Late-night texts spike complaints and hurt your carrier reputation.
- No reminder. You leave 20 to 40 percent of your reviews on the table.
- Long, corporate copy. Home-service customers reply best to short, human messages.
Related Reading
Ask every customer for a review—without review gating.
SoTrustworthy sends a compliant, perfectly-timed review request to every customer after the job — no filtering, no gating, just more honest 5-star reviews on Google.
