The right text at the right time gets reviews. The wrong one gets ignored — or worse, marked as spam. Here are 15 templates that consistently convert, organized by situation.
What makes a great review request text
Before the templates, the rules:
- Keep it under 320 characters so it sends as one SMS.
- Use the customer's first name so the message feels personal, not templated.
- Include your business name so it doesn't look like spam.
- One direct link to your Google review page.
- No incentives ("get $10 off for a review") — that violates Google's terms.
Universal templates (any industry)
Template 1 — Simple and direct
Hi {{first_name}}, thanks for choosing {{business_name}}! Would you mind leaving us a quick Google review? {{review_link}}
Template 2 — Warm and human
Hey {{first_name}}, it was great working with you today! If you have 30 seconds, a Google review would mean the world to our small team: {{review_link}}
Template 3 — Straight to the point
{{first_name}}, thanks again from {{business_name}}. Quick favor — could you leave us a review? {{review_link}}
Home services (HVAC, plumbing, roofing, cleaning)
Template 4
Hi {{first_name}}, hope everything's working great! If you were happy with {{business_name}}, a quick Google review really helps us out: {{review_link}}
Template 5
{{first_name}}, thanks for trusting us with your home. Mind sharing your experience on Google? {{review_link}}
Health & wellness (dental, chiro, med spa)
Template 6
Hi {{first_name}}, thanks for visiting {{business_name}} today! We'd love your feedback — a Google review helps other patients find us: {{review_link}}
Template 7
{{first_name}}, hope you're feeling great! A quick Google review would mean a lot to our team: {{review_link}}
Professional services (legal, accounting, consulting)
Template 8
{{first_name}}, it's been a pleasure working with you. If we've earned it, a Google review helps other clients find us: {{review_link}}
Reminder texts (2–3 days later)
Template 9
Hi {{first_name}}, just a friendly follow-up — if you have a moment, we'd truly appreciate a Google review: {{review_link}}
Template 10
{{first_name}}, no pressure at all, but if you have 20 seconds today a quick review helps us more than you know: {{review_link}}
After a repeat customer visit
Template 11
{{first_name}}, thanks for coming back to {{business_name}}! Loyal customers like you are why we love what we do. Mind sharing on Google? {{review_link}}
After resolving a problem
Template 12
Hi {{first_name}}, glad we got that sorted for you. If you're happy with how it turned out, a Google review helps others trust us too: {{review_link}}
Short and casual
Template 13
Thanks {{first_name}}! Google review here if you have a sec: {{review_link}} 🙏
Formal / B2B
Template 14
{{first_name}}, thank you for choosing {{business_name}}. If our service met your expectations, we'd be grateful for a Google review: {{review_link}}
Post-installation / big project
Template 15
{{first_name}}, congrats on the new {{project}}! We hope you love it. If you have a moment, a Google review helps our small business grow: {{review_link}}
What NOT to send
- ❌ "Leave us a 5-star review" (Google can penalize this)
- ❌ "Get $10 off your next visit for a review" (incentives violate Google's terms)
- ❌ Long paragraphs — texts over 320 characters break into multiple messages
- ❌ Generic "Dear valued customer" language
Automate the whole thing
Copy-pasting these 100 times a week is a full-time job. SoTrustworthy pulls the customer's name and review link automatically, sends the text the moment a job is complete, and follows up if they don't respond.
Related reading
Ask every customer for a review—without review gating.
SoTrustworthy sends a compliant, perfectly-timed review request to every customer after the job — no filtering, no gating, just more honest 5-star reviews on Google.
