Why a Single Reminder Works
Most customers who don't respond to your first review request didn't say no — they got busy. A short, friendly reminder gives them a second chance without feeling like spam.
Sending exactly one reminder text 48–72 hours after the initial ask is the sweet spot. Two reminders start to feel pushy. Three is harassment and puts your number at risk of being flagged.
When to Send the Reminder
- Wait 48–72 hours after the first request.
- Send during the same 10 a.m.–6 p.m. local-time window.
- Skip the reminder if the customer already clicked the review link (they're thinking about it — don't nag).
What the Reminder Text Should Say
Keep it short, warm, and low-pressure. Acknowledge that they're busy and give them an easy out.
Reminder Template 1 — Friendly Nudge
Hi {first_name}, just a quick nudge from {business_name} — if you have 30 seconds, we'd love a Google review: {review_link}. If not, no worries at all!
Reminder Template 2 — Feedback Framing
Hi {first_name}, {business_name} here. Whether it's a Google review or private feedback, we'd love to hear how we did: {review_link}. Thank you!
Reminder Template 3 — Ultra-Short
Hey {first_name} — one last ask: mind leaving {business_name} a quick Google review? {review_link}
How to Handle Non-Responders
After one reminder, stop. Don't call, don't email, don't text again. Add them back to your normal marketing cadence and move on.
SoTrustworthy automates this exact flow: initial send, wait 48 hours, check for a click, send one reminder if needed, then stop. No manual tracking, no over-messaging.
Compliance Notes
- Every message must include your business name and an opt-out (Reply STOP to opt out).
- Honor STOP replies instantly — the FCC requires this and carriers enforce it aggressively.
- Never send reminders outside 8 a.m.–9 p.m. local time.
Sources
Related Reading
Ask every customer for a review—without review gating.
SoTrustworthy sends a compliant, perfectly-timed review request to every customer after the job — no filtering, no gating, just more honest 5-star reviews on Google.
