How to Use These Templates
Each template below is under 160 characters (so it sends as a single SMS segment), uses {first_name} and {business_name} placeholders, and includes room for an opt-out where required. Copy, paste, and swap the tokens for your own business.
Best send window: 10 a.m.–6 p.m. local time, Tuesday–Thursday. Never before 8 a.m. or after 9 p.m.
1. Job-Completion Check-In
Hi {first_name}, {business_name} here — just checking everything looks great after today's visit. Any questions, reply here!
2. Review Request (Primary)
Hi {first_name}, thanks for choosing {business_name}! If we earned it, a quick Google review means the world: {review_link}
3. Review Request (Casual)
Hey {first_name} — hope you're loving the work! Mind dropping {business_name} a quick review? {review_link} Thanks!
4. 48-Hour Review Reminder
Hi {first_name}, just a quick nudge — if you have 30 seconds, we'd love a Google review for {business_name}: {review_link}
5. Appointment Reminder (24 Hours Out)
Hi {first_name}, reminder: your {business_name} appointment is tomorrow at {time}. Reply C to confirm or R to reschedule.
6. Appointment Reminder (Day-Of)
Hi {first_name}, {business_name} — we'll see you today at {time}. Text us if anything changes!
7. Estimate Follow-Up
Hi {first_name}, {business_name} here — following up on the estimate we sent. Any questions? Happy to walk through it!
8. Re-Engagement (60–90 Days)
Hi {first_name}, {business_name} — it's been a while! Time for a tune-up? Reply here and we'll get you scheduled.
9. Thank-You After a Review
Thank you so much for the review, {first_name}! It genuinely helps a small business like {business_name}. — The team
10. Seasonal Check-In
Hi {first_name}, {business_name} here — before the season changes, want us to swing by for a quick check? Reply YES and we'll book it.
Compliance Checklist
Every follow-up text must:
- Identify your business by name.
- Include Reply STOP to opt out on the first message of any campaign.
- Send only between 8 a.m. and 9 p.m. in the customer's local time zone.
- Honor STOP replies immediately and permanently.
Automating Follow-Ups
Manually sending these at the right moment is tough. SoTrustworthy triggers each template off real events — job completed, appointment booked, no reply after 48 hours — so the right message goes out at the right time without you touching your phone.
Sources
Related Reading
Ask every customer for a review—without review gating.
SoTrustworthy sends a compliant, perfectly-timed review request to every customer after the job — no filtering, no gating, just more honest 5-star reviews on Google.
